Overview
What You Will Learn
This course introduces the core channels, tools, and workflows used in modern digital marketing so students can confidently plan and launch beginner-level campaigns.
Core topics
Learn audience research, content planning, SEO basics, social media strategy, email marketing, and campaign measurement.
Practical outcomes
Apply each lesson through short exercises, simple templates, and hands-on tasks that build job-ready confidence.
Course Modules
Progress through six structured modules with short lessons, guided practice, and assessment checkpoints.
Module 1
Digital Marketing Basics
Understand digital marketing channels, customer journeys, and campaign goals. Lessons cover channel overview, audience personas, funnel stages, and setting SMART objectives.
Module 2
Content and Social Media
Learn how to create useful content, choose the right platforms, build a content calendar, and write posts that support engagement and brand trust.
Module 3
SEO and Analytics
Explore keyword research, on-page SEO, basic reporting, and campaign metrics so you can improve visibility and measure performance.